HubSpot CRM review

The free CRM that grows into a full marketing and sales platform

Overall score9.0/10

Starting priceFree / $15 per seat

Free planYes

Best forSmall teams that want marketing, sales and support in one place

Scores

Ease of use9.4

Features8.8

Value9.0

Support8.6

At a glance

Founded: 2006 · HQ: Cambridge, MA

Integrations: 1,500+

Mobile: iOS and Android

Support: Email and chat (paid), community (free)

Our verdict. If you are starting from a spreadsheet, HubSpot is the safest first CRM: free to adopt, easy to learn and hard to outgrow quickly. Budget for the jump to Professional if you will need advanced automation within a year.

What we liked

Genuinely useful free plan with no time limit
Cleanest onboarding of any CRM we test
Marketing, sales and service share one contact record

What could be better

Price climbs steeply once you need Professional features
Reporting on Free and Starter is limited

Pricing

Per user per month on annual billing. Monthly billing is usually 20 to 25 percent more.

Free

Contacts, deals, tasks, email tracking, 1 pipeline

Starter

$15 / seat

Removes branding, simple automation, payments, 2 pipelines

Professional

$90 / seat

Workflows, sequences, forecasting, custom reports

Standout features

Email tracking and templates

Meeting scheduler

Live chat and forms

Marketplace with 1,500+ integrations

Alternatives to HubSpot CRM

Pipedrive

$14 per user

Sales teams that live in the pipeline view and want speed over breadth

8.8/10Full review

Freshsales

Free / $9 per user · free plan

Startups and inside-sales teams that call and email all day

8.8/10Full review

Zoho CRM

Free / $14 per user · free plan

Budget-conscious teams that need customization and the wider Zoho suite

8.6/10Full review

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