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A cost calculator for the whole team, a migration checklist and a plain-English glossary.

CRM cost calculator

Yearly cost for your whole team on the entry paid plan.

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Migration checklist

  1. Export everything from the old system: contacts, companies, deals, notes, activities and files, not just the contact list.
  2. Clean the data before importing: merge duplicates, standardize country and phone formats, drop contacts with no activity in three years.
  3. Map every field to its new home and decide which custom fields you really need. Fewer is better.
  4. Rebuild the pipeline stages to match how you sell today, not how the old CRM forced you to.
  5. Import a small sample first, check it with a rep, then import the rest.
  6. Reconnect email, calendar and phone for every user on day one; adoption dies without them.
  7. Run both systems in parallel for one week with the old one read-only.
  8. Train the team on the three things they will do daily, then switch off the old CRM.

CRM glossary

The terms every vendor uses and what they actually mean.

Pipeline

The sequence of stages a deal moves through, from first contact to closed won or lost. Most CRMs let you build several pipelines for different products or teams.

Lead vs. contact

A lead is an unqualified person or company; once qualified it becomes a contact (person) and an account (company) with deals attached.

Workflow automation

Rules that run when something happens in the CRM: assign a rep when a lead comes in, send an email when a deal stalls, create a task after a call.

Sequence

A scheduled series of emails, calls and tasks sent to a contact over days or weeks, usually paused automatically when they reply.

Lead scoring

A number that ranks leads by fit and engagement so reps work the hottest ones first. Can be rule-based or predicted by AI.

Forecasting

Projecting revenue from the deals in the pipeline, weighted by stage probability or by rep commitment.

Seat

One paid user license. Most CRM pricing is per seat per month, billed annually; watch for minimum seat counts.

Integration

A connection between the CRM and another tool (email, calendar, accounting, support desk) so data flows without copy-paste.