Starting prices, free plans, best use and our scores for ease of use, features, value and support. Overall is the average of the four.
| CRM | Starting price | Free plan | Best for | Ease | Features | Value | Support | Overall |
|---|---|---|---|---|---|---|---|---|
| HubSpot CRM | Free / $15 per seat | Yes | Small teams that want marketing, sales and support in one place | 9.4 | 8.8 | 9.0 | 8.6 | 9.0 |
| Pipedrive | $14 per user | No | Sales teams that live in the pipeline view and want speed over breadth | 9.2 | 8.4 | 8.8 | 8.7 | 8.8 |
| Zoho CRM | Free / $14 per user | Yes | Budget-conscious teams that need customization and the wider Zoho suite | 7.8 | 9.1 | 9.5 | 7.9 | 8.6 |
| Freshsales | Free / $9 per user | Yes | Startups and inside-sales teams that call and email all day | 8.9 | 8.5 | 9.1 | 8.8 | 8.8 |
| monday CRM | $12 per seat | No | Visual teams that already manage projects in monday boards | 9.3 | 8.0 | 8.2 | 8.5 | 8.5 |
| Salesforce Sales Cloud | $25 per user | No | Growing companies with complex processes and someone to administer it | 7.2 | 9.8 | 7.5 | 8.3 | 8.2 |
| Close | $19 per user | No | SDR and inside-sales teams that make hundreds of calls a week | 8.8 | 8.3 | 8.0 | 9.0 | 8.5 |
| Copper | $12 per user | No | Agencies and relationship-driven teams that work out of Gmail | 9.0 | 7.8 | 8.3 | 8.4 | 8.4 |
What each plan level adds, per user per month on annual billing.
| CRM | Entry plan | Mid plan | Top plan |
|---|---|---|---|
| HubSpot CRM | Free · $0 Contacts, deals, tasks, email tracking, 1 pipeline | Starter · $15 / seat Removes branding, simple automation, payments, 2 pipelines | Professional · $90 / seat Workflows, sequences, forecasting, custom reports |
| Pipedrive | Essential · $14 / user Pipelines, contacts, calendar, 24/7 chat support | Advanced · $29 / user Email sync, automation builder, meeting scheduler | Professional · $49 / user Forecasting, e-signatures, lead routing, custom fields |
| Zoho CRM | Free · $0 Up to 3 users, leads, deals, basic automation | Standard · $14 / user Scoring, workflows, custom dashboards, mass email | Professional · $23 / user Blueprint process management, inventory, webhooks |
| Freshsales | Free · $0 Up to 3 users, contacts, email, built-in phone | Growth · $9 / user Pipeline, sequences, 2,000 bot sessions, AI scoring | Pro · $39 / user Multiple pipelines, territories, sales goals, auto-assignment |
| monday CRM | Basic · $12 / seat Unlimited pipelines and contacts, templates | Standard · $17 / seat Email sync, automations, 2-way calendar, quotes | Pro · $28 / seat Sales forecasting, sequences, Google Calendar sync, 25k automations |
| Salesforce Sales Cloud | Starter Suite · $25 / user Sales, service and marketing basics, guided setup | Pro Suite · $100 / user Forecasting, quoting, customization, workflows | Enterprise · $165 / user Advanced pipeline management, territory management, APIs |
| Close | Startup · $19 / user Calling, SMS, email, 1 pipeline, workflows | Professional · $49 / user 3 pipelines, power dialer, call coaching | Enterprise · $139 / user Predictive dialer, custom roles, 10 pipelines |
| Copper | Starter · $12 / user Contacts, pipelines, Gmail and Calendar sync | Basic · $29 / user Multiple pipelines, task automation, integrations | Professional · $69 / user Workflow automation, bulk email, reporting |
Small teams that want marketing, sales and support in one place
Sales teams that live in the pipeline view and want speed over breadth
Budget-conscious teams that need customization and the wider Zoho suite
Startups and inside-sales teams that call and email all day
Growing companies with complex processes and someone to administer it
Four areas, each scored 1 to 10 after a week of real use.
Time to first pipeline, how much training reps need, mobile app quality.
Automation, sequences, reporting, forecasting and how deep each goes.
What a five-person team pays for the features it will actually use.
Channels, hours, response time and the quality of documentation.