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Best CRM for small business

Affordable, quick to set up and broad enough to replace three other tools. 16 picks, ranked by editor rating.

A small business rarely has an administrator to configure software, so the best CRM for a team of two to twenty people is the one that works on day one. That means importing a spreadsheet in minutes, connecting the company inbox without IT, and showing every open deal on a single screen.

Price matters, but the sticker price is rarely the real cost. What you pay for is the plan that includes automation and reporting, multiplied by every person who needs a login. The platforms in this list keep that number reasonable and do not force a jump to an enterprise tier the moment you add a second pipeline.

Our picks: best CRM for small business

Open a profile for the full review, pricing and the link to the official site.

1H

HubSpot CRM

4.5Editor rating

The free CRM that grows into a full marketing and sales platform.

HubSpot CRM is the free core of the HubSpot customer platform, a suite that also covers marketing, sales, service, content and operations software. Every product shares the same contact database, so a form submission, a marketing email, a sales call and a support ticket all appear on one timeline.

Free / $15 per seatFree plan12/12 key features
Best forSmall teams that want marketing, sales and support in one place
View profile See pricing
2P

Pipedrive

4.4Editor rating

A sales pipeline first, everything else second.

Pipedrive was created by salespeople who wanted a CRM organized around the pipeline rather than around a database. The main screen is a board of deals by stage, and the whole product pushes reps toward one question: what is the next activity on each deal?

$14 per user11/12 key features
Best forSales teams that live in the pipeline view and want speed over breadth
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3N

Nutshell

4.4Editor rating

A friendly all-in-one CRM with support that answers.

Nutshell is a sales CRM for small and midsize B2B companies that puts ease of use and customer support first. Contacts and storage are unlimited on every plan, and the pipeline can be viewed as a board, a list, a chart or a map of where your leads are.

$13 per user10/12 key features
Best forSmall B2B teams that want sales and email marketing without complexity
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4L

Less Annoying CRM

4.3Editor rating

One plan, one price, no surprises.

Less Annoying CRM is an independent product built for small businesses that find mainstream CRMs overwhelming. There is one plan at one price, with no tiers, no contracts and no paid support upgrades.

$15 per user3/12 key features
Best forVery small businesses that want the simplest possible CRM
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5Z

Zoho CRM

4.3Editor rating

The most CRM per dollar, if you are willing to configure it.

Zoho CRM is the flagship of the Zoho suite, a catalogue of more than forty business applications from a privately held company known for aggressive pricing. It covers leads, deals, workflows, scoring, forecasting and analytics at a price per user that undercuts most competitors by half or more.

Free / $14 per userFree plan11/12 key features
Best forBudget-conscious teams that need customization and the wider Zoho suite
View profile See pricing
6Sf

Salesflare

4.3Editor rating

The CRM that fills itself in for small B2B teams.

Salesflare is a CRM for small and medium B2B companies built around automation of data entry. It pulls contact details from email signatures and public sources, logs emails, meetings and calls, and assembles a timeline for every account without manual work.

$29 per user8/12 key features
Best forSmall B2B sales teams that hate data entry
View profile See pricing
7m

monday CRM

4.3Editor rating

A CRM built on the monday.com work platform.

monday CRM is built on the monday.com work platform, so it inherits the colorful boards, flexible columns and no-code automations that made the project tool popular. Leads, contacts, accounts and deals are boards you can reshape freely, with views for pipeline, timeline, calendar and dashboards.

$12 per seat11/12 key features
Best forVisual teams that already manage projects in monday boards
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8B

Bigin by Zoho CRM

4.3Editor rating

A pipeline-centric CRM priced for the smallest teams.

Bigin is the small business edition of Zoho CRM, redesigned around pipelines instead of modules. It gives a small team contacts, companies, deals and activities in a simple interface, and lets you create separate pipelines for sales, onboarding, renewals or any other process.

Free / $7 per userFree plan6/12 key features
Best forMicro businesses moving off spreadsheets for the first time
View profile See pricing
9Ca

Capsule CRM

4.2Editor rating

A calm, uncluttered CRM that small teams actually keep using.

Capsule is a British CRM with a reputation for simplicity. It organizes people, organizations, opportunities and tasks in an interface that takes minutes to learn, and adds a visual pipeline, a calendar and project boards for the work that follows a sale.

Free / $18 per userFree plan7/12 key features
Best forSmall teams that want contacts, pipeline and tasks without noise
View profile See pricing
10Cu

Copper

4.2Editor rating

The CRM that lives inside Google Workspace.

Copper is a CRM built exclusively for Google Workspace. It lives in a sidebar inside Gmail and Google Calendar, creates contacts from the people you email and attaches every thread, meeting and Drive file to the right record without manual entry.

$12 per user8/12 key features
Best forAgencies and relationship-driven teams that work out of Gmail
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11A

ActiveCampaign

4.2Editor rating

Marketing automation first, with a sales CRM attached.

ActiveCampaign is best known as a marketing automation platform. Its visual builder connects emails, site visits, form submissions, tags and scores into flows that can be as simple as a welcome series or as elaborate as a full lifecycle program.

$15 per month (1,000 contacts)9/12 key features
Best forMarketing-led businesses that want automation and a light pipeline together
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12O

Odoo CRM

4.2Editor rating

An open source CRM that plugs into a full business suite.

Odoo is an open source suite of business applications covering sales, accounting, inventory, manufacturing, e-commerce and more. The CRM app manages leads and opportunities in a kanban pipeline and connects directly to the rest of the suite.

Free / about $25 per userFree plan11/12 key features
Best forCompanies that want CRM, invoicing and inventory on one system
View profile See pricing
13Ko

Kommo

4.1Editor rating

A CRM built around WhatsApp and messaging sales.

Kommo, previously known as amoCRM, is a sales CRM centred on messaging. It brings WhatsApp, Instagram, Facebook Messenger, Telegram, live chat and email into one inbox, and every conversation becomes a lead in a visual pipeline.

$15 per user8/12 key features
Best forBusinesses that sell through chat apps and social messaging
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14Ni

Nimble

4.1Editor rating

A relationship CRM for Microsoft 365 and Google Workspace.

Nimble builds a single address book out of your email accounts, calendars and social networks, then enriches each person with company and profile information. Its browser extension lets you look up or add a contact from an inbox, a LinkedIn profile or any web page.

$24.90 per user8/12 key features
Best forRelationship-driven professionals who network across email and social
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15In

Insightly

4.0Editor rating

A CRM with project delivery built in.

Insightly combines a traditional sales CRM with lightweight project management. When an opportunity is won it can be converted into a project with pipelines, milestones and tasks, so the people delivering the work see the full history of what was sold and promised.

$29 per user8/12 key features
Best forService businesses that need to track the work after the deal closes
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16K

Keap

4.0Editor rating

Sales and marketing automation for small service businesses.

Keap, formerly Infusionsoft, is an all-in-one CRM, marketing automation and payments platform for small businesses. Its core is a visual builder where you design what happens after someone fills in a form, books a call or buys: emails, texts, tasks and tags that run on their own.

$249 per month (2 users)11/12 key features
Best forSolo entrepreneurs and small firms that sell through automated follow-up
View profile See pricing

Compare the picks

CRMEditor ratingStarting priceFree planKey featuresBest for
HHubSpot CRM
4.5Free / $15 per seatYes
12/12
Small teams that want marketing, sales and support in one placeProfile
PPipedrive
4.4$14 per userNo
11/12
Sales teams that live in the pipeline view and want speed over breadthProfile
NNutshell
4.4$13 per userNo
10/12
Small B2B teams that want sales and email marketing without complexityProfile
LLess Annoying CRM
4.3$15 per userNo
3/12
Very small businesses that want the simplest possible CRMProfile
ZZoho CRM
4.3Free / $14 per userYes
11/12
Budget-conscious teams that need customization and the wider Zoho suiteProfile
SfSalesflare
4.3$29 per userNo
8/12
Small B2B sales teams that hate data entryProfile
mmonday CRM
4.3$12 per seatNo
11/12
Visual teams that already manage projects in monday boardsProfile
BBigin by Zoho CRM
4.3Free / $7 per userYes
6/12
Micro businesses moving off spreadsheets for the first timeProfile
CaCapsule CRM
4.2Free / $18 per userYes
7/12
Small teams that want contacts, pipeline and tasks without noiseProfile
CuCopper
4.2$12 per userNo
8/12
Agencies and relationship-driven teams that work out of GmailProfile
AActiveCampaign
4.2$15 per month (1,000 contacts)No
9/12
Marketing-led businesses that want automation and a light pipeline togetherProfile
OOdoo CRM
4.2Free / about $25 per userYes
11/12
Companies that want CRM, invoicing and inventory on one systemProfile
KoKommo
4.1$15 per userNo
8/12
Businesses that sell through chat apps and social messagingProfile
NiNimble
4.1$24.90 per userNo
8/12
Relationship-driven professionals who network across email and socialProfile
InInsightly
4.0$29 per userNo
8/12
Service businesses that need to track the work after the deal closesProfile
KKeap
4.0$249 per month (2 users)No
11/12
Solo entrepreneurs and small firms that sell through automated follow-upProfile

Head-to-head comparisons

HubSpot CRM vs PipedriveHubSpot CRM vs NutshellHubSpot CRM vs Less Annoying CRMPipedrive vs NutshellPipedrive vs Less Annoying CRMNutshell vs Less Annoying CRM

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