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Best CRM with marketing automation

One contact record for campaigns, lead nurturing and the sales pipeline. 4 picks, ranked by editor rating.

When marketing and sales use separate tools, leads fall into the gap between them. A CRM with marketing automation built in keeps campaigns, forms, scoring and deals on one contact record, so sales knows what a lead opened and marketing knows what actually closed.

The trade-off is that these platforms usually price by contact volume as well as by seat. They are excellent value while the list is small and deserve a careful look at the pricing table before the database passes ten thousand contacts.

Our picks: best CRM with marketing automation

Open a profile for the full review, pricing and the link to the official site.

1H

HubSpot CRM

4.5Editor rating

The free CRM that grows into a full marketing and sales platform.

HubSpot CRM is the free core of the HubSpot customer platform, a suite that also covers marketing, sales, service, content and operations software. Every product shares the same contact database, so a form submission, a marketing email, a sales call and a support ticket all appear on one timeline.

Free / $15 per seatFree plan12/12 key features
Best forSmall teams that want marketing, sales and support in one place
View profile See pricing
2A

ActiveCampaign

4.2Editor rating

Marketing automation first, with a sales CRM attached.

ActiveCampaign is best known as a marketing automation platform. Its visual builder connects emails, site visits, form submissions, tags and scores into flows that can be as simple as a welcome series or as elaborate as a full lifecycle program.

$15 per month (1,000 contacts)9/12 key features
Best forMarketing-led businesses that want automation and a light pipeline together
View profile See pricing
3O

Odoo CRM

4.2Editor rating

An open source CRM that plugs into a full business suite.

Odoo is an open source suite of business applications covering sales, accounting, inventory, manufacturing, e-commerce and more. The CRM app manages leads and opportunities in a kanban pipeline and connects directly to the rest of the suite.

Free / about $25 per userFree plan11/12 key features
Best forCompanies that want CRM, invoicing and inventory on one system
View profile See pricing
4K

Keap

4.0Editor rating

Sales and marketing automation for small service businesses.

Keap, formerly Infusionsoft, is an all-in-one CRM, marketing automation and payments platform for small businesses. Its core is a visual builder where you design what happens after someone fills in a form, books a call or buys: emails, texts, tasks and tags that run on their own.

$249 per month (2 users)11/12 key features
Best forSolo entrepreneurs and small firms that sell through automated follow-up
View profile See pricing

Compare the picks

CRMEditor ratingStarting priceFree planKey featuresBest for
HHubSpot CRM
4.5Free / $15 per seatYes
12/12
Small teams that want marketing, sales and support in one placeProfile
AActiveCampaign
4.2$15 per month (1,000 contacts)No
9/12
Marketing-led businesses that want automation and a light pipeline togetherProfile
OOdoo CRM
4.2Free / about $25 per userYes
11/12
Companies that want CRM, invoicing and inventory on one systemProfile
KKeap
4.0$249 per month (2 users)No
11/12
Solo entrepreneurs and small firms that sell through automated follow-upProfile

Head-to-head comparisons

HubSpot CRM vs ActiveCampaignHubSpot CRM vs Odoo CRMHubSpot CRM vs KeapActiveCampaign vs Odoo CRMActiveCampaign vs KeapOdoo CRM vs Keap

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