Attio vs HubSpot CRM

Ratings, pricing and all 12 key features, side by side. Open either profile for the full review.

	AtAttio	HHubSpot CRM
Editor rating	4.3	4.5
Starting price	Free / $29 per user	Free / $15 per seat
Free plan	Yes	Yes
Best for	Startups that want to model their own data and workflows	Small teams that want marketing, sales and support in one place
Key features	7/12	12/12
Ease of use	4.5 / 5	4.7 / 5
Features	4.2 / 5	4.4 / 5
Value for money	4.3 / 5	4.5 / 5
Customer support	4.1 / 5	4.3 / 5
Visual sales pipeline	Yes	Yes
Two-way email sync	Yes	Yes
Workflow automation	Yes	Yes
Email sequences	Yes	Yes
Built-in calling	No	Yes
Lead scoring	No	Yes
Sales forecasting	No	Yes
Custom reports	Yes	Yes
Marketing campaigns	No	Yes
Quotes and invoices	No	Yes
AI assistant	Yes	Yes
Mobile apps	Yes	Yes
Integrations	Google, Microsoft, Slack, Zapier and a public API	1,500+
Mobile	iOS app	iOS and Android
Support	Chat and email	Email and chat (paid), community (free)
Founded	2019 · London, UK	2006 · Cambridge, MA
	View Attio profile	View HubSpot CRM profile

The short answer

Choose Attio if…4.3

Venture-backed startups and product-led companies with non-standard sales motions.

Skip it if: phone-heavy teams and enterprises that need a long-established ecosystem.

Attio feels like a CRM designed this decade. Startups that want to shape the data model around their business, rather than the other way round, should have it on the shortlist.

Free / $29 per userFull review

Choose HubSpot CRM if…4.5

Small and midsize teams that want marketing and sales on one system and value a gentle learning curve over deep customization.

Skip it if: teams that need advanced automation for many users on a tight budget, since those features sit in the Professional tier.

If you are starting from a spreadsheet, HubSpot is the safest first CRM: free to adopt, easy to learn and hard to outgrow quickly. Budget for the jump to Professional if you will need advanced automation within a year.

Free / $15 per seatFull review