HubSpot CRM vs Salesforce Sales Cloud

Ratings, pricing and all 12 key features, side by side. Open either profile for the full review.

	HHubSpot CRM	SSalesforce Sales Cloud
Editor rating	4.5	4.1
Starting price	Free / $15 per seat	$25 per user
Free plan	Yes	No
Best for	Small teams that want marketing, sales and support in one place	Growing companies with complex processes and someone to administer it
Key features	12/12	12/12
Ease of use	4.7 / 5	3.6 / 5
Features	4.4 / 5	4.9 / 5
Value for money	4.5 / 5	3.8 / 5
Customer support	4.3 / 5	4.2 / 5
Visual sales pipeline	Yes	Yes
Two-way email sync	Yes	Yes
Workflow automation	Yes	Yes
Email sequences	Yes	Yes
Built-in calling	Yes	Yes
Lead scoring	Yes	Yes
Sales forecasting	Yes	Yes
Custom reports	Yes	Yes
Marketing campaigns	Yes	Yes
Quotes and invoices	Yes	Yes
AI assistant	Yes	Yes
Mobile apps	Yes	Yes
Integrations	1,500+	7,000+ (AppExchange)
Mobile	iOS and Android	iOS and Android
Support	Email and chat (paid), community (free)	Standard support included; Premier is paid
Founded	2006 · Cambridge, MA	1999 · San Francisco, CA
	View HubSpot CRM profile	View Salesforce Sales Cloud profile

The short answer

Choose HubSpot CRM if…4.5

Small and midsize teams that want marketing and sales on one system and value a gentle learning curve over deep customization.

Skip it if: teams that need advanced automation for many users on a tight budget, since those features sit in the Professional tier.

If you are starting from a spreadsheet, HubSpot is the safest first CRM: free to adopt, easy to learn and hard to outgrow quickly. Budget for the jump to Professional if you will need advanced automation within a year.

Free / $15 per seatFull review

Choose Salesforce Sales Cloud if…4.1

Growing and large companies with complex processes, multiple teams and the resources to administer the platform.

Skip it if: small teams without an administrator that want to be productive in the first week.

Salesforce is the right answer when your process is the product and you can staff an admin. For a team under 20 without one, it is usually more CRM than you need.

$25 per userFull review