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Best free CRM

Real free plans with no time limit, and the catch behind each one. 8 picks, ranked by editor rating.

Free CRM plans come in two kinds: the ones designed to be used for years by a small team, and the ones designed to expire in spirit after a month. This list only includes the first kind, platforms where a free account stores real contacts, tracks real deals and does not disappear after a trial.

Every free plan has a ceiling. It is usually a cap on users, contacts or automation, and knowing which cap you will hit first tells you what the product will cost in a year. We note that limit on each profile so the upgrade never comes as a surprise.

Our picks: best free CRM

Open a profile for the full review, pricing and the link to the official site.

1H

HubSpot CRM

4.5Editor rating

The free CRM that grows into a full marketing and sales platform.

HubSpot CRM is the free core of the HubSpot customer platform, a suite that also covers marketing, sales, service, content and operations software. Every product shares the same contact database, so a form submission, a marketing email, a sales call and a support ticket all appear on one timeline.

Free / $15 per seatFree plan12/12 key features
Best forSmall teams that want marketing, sales and support in one place
View profile See pricing
2F

Freshsales

4.4Editor rating

Phone, email and chat built into the CRM from day one.

Freshsales is the sales CRM from Freshworks, the company behind the Freshdesk help desk. It combines contact and deal management with a built-in phone, email, chat and WhatsApp, so a rep can run a full day of outreach without leaving the product.

Free / $9 per userFree plan11/12 key features
Best forStartups and inside-sales teams that call and email all day
View profile See pricing
3Z

Zoho CRM

4.3Editor rating

The most CRM per dollar, if you are willing to configure it.

Zoho CRM is the flagship of the Zoho suite, a catalogue of more than forty business applications from a privately held company known for aggressive pricing. It covers leads, deals, workflows, scoring, forecasting and analytics at a price per user that undercuts most competitors by half or more.

Free / $14 per userFree plan11/12 key features
Best forBudget-conscious teams that need customization and the wider Zoho suite
View profile See pricing
4At

Attio

4.3Editor rating

A flexible, data-driven CRM for modern go-to-market teams.

Attio is a newer CRM that treats customer data like a flexible database. You can create your own objects, attributes and lists, view them as tables or kanban boards, and build reports on any of them, all in an interface that responds as quickly as a spreadsheet.

Free / $29 per userFree plan7/12 key features
Best forStartups that want to model their own data and workflows
View profile See pricing
5B

Bigin by Zoho CRM

4.3Editor rating

A pipeline-centric CRM priced for the smallest teams.

Bigin is the small business edition of Zoho CRM, redesigned around pipelines instead of modules. It gives a small team contacts, companies, deals and activities in a simple interface, and lets you create separate pipelines for sales, onboarding, renewals or any other process.

Free / $7 per userFree plan6/12 key features
Best forMicro businesses moving off spreadsheets for the first time
View profile See pricing
6Ca

Capsule CRM

4.2Editor rating

A calm, uncluttered CRM that small teams actually keep using.

Capsule is a British CRM with a reputation for simplicity. It organizes people, organizations, opportunities and tasks in an interface that takes minutes to learn, and adds a visual pipeline, a calendar and project boards for the work that follows a sale.

Free / $18 per userFree plan7/12 key features
Best forSmall teams that want contacts, pipeline and tasks without noise
View profile See pricing
7O

Odoo CRM

4.2Editor rating

An open source CRM that plugs into a full business suite.

Odoo is an open source suite of business applications covering sales, accounting, inventory, manufacturing, e-commerce and more. The CRM app manages leads and opportunities in a kanban pipeline and connects directly to the rest of the suite.

Free / about $25 per userFree plan11/12 key features
Best forCompanies that want CRM, invoicing and inventory on one system
View profile See pricing
8St

Streak

4.0Editor rating

A CRM that lives entirely inside Gmail.

Streak adds a CRM to Gmail through a browser extension and mobile apps. Pipelines sit above the inbox, each email thread can be attached to a record with one click, and the fields and stages are as easy to edit as a spreadsheet.

Free / $49 per userFree plan7/12 key features
Best forIndividuals and small teams that never want to leave the inbox
View profile See pricing

Compare the picks

CRMEditor ratingStarting priceFree planKey featuresBest for
HHubSpot CRM
4.5Free / $15 per seatYes
12/12
Small teams that want marketing, sales and support in one placeProfile
FFreshsales
4.4Free / $9 per userYes
11/12
Startups and inside-sales teams that call and email all dayProfile
ZZoho CRM
4.3Free / $14 per userYes
11/12
Budget-conscious teams that need customization and the wider Zoho suiteProfile
AtAttio
4.3Free / $29 per userYes
7/12
Startups that want to model their own data and workflowsProfile
BBigin by Zoho CRM
4.3Free / $7 per userYes
6/12
Micro businesses moving off spreadsheets for the first timeProfile
CaCapsule CRM
4.2Free / $18 per userYes
7/12
Small teams that want contacts, pipeline and tasks without noiseProfile
OOdoo CRM
4.2Free / about $25 per userYes
11/12
Companies that want CRM, invoicing and inventory on one systemProfile
StStreak
4.0Free / $49 per userYes
7/12
Individuals and small teams that never want to leave the inboxProfile

Head-to-head comparisons

HubSpot CRM vs FreshsalesHubSpot CRM vs Zoho CRMHubSpot CRM vs AttioFreshsales vs Zoho CRMFreshsales vs AttioZoho CRM vs Attio

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Other CRM categories

Best CRM for small business

Affordable, quick to set up and broad enough to replace three other tools.

Best CRM for sales teams

Pipeline discipline, activity tracking and forecasting for teams with a quota.

Best CRM for startups

Cheap seats, fast setup and room to change your process every quarter.

Best enterprise CRM

Depth, governance and customization for complex sales organizations.

Best CRM with marketing automation

One contact record for campaigns, lead nurturing and the sales pipeline.

Best CRM for Gmail and Google Workspace

CRMs that live inside the inbox and fill themselves in.

Best CRM for inside sales and calling

Built-in dialers, call recording and SMS for teams that live on the phone.

Easiest CRM to use

Short learning curves for teams that have abandoned a CRM before.