Editorial policy
How Best CRM Finder researches, rates and updates what it publishes.
Independence
Best CRM Finder is an independent publication. Vendors cannot pay for a rating, a position in a ranking, inclusion in a category or a favourable mention. Commercial relationships are handled separately from editorial decisions.
How profiles are researched
Each CRM profile is built from the vendor pricing pages, product documentation, release notes and product walkthroughs. We record what each plan includes, check the product against the same 12 key features, and write down who the product suits and who should skip it.
How ratings work
Every CRM receives a score in four areas: ease of use, features, value for money and customer support. The editor rating shown across the site is the average of the four, on a scale of one to five. Ratings are editorial opinion, not user review averages.
Updates and corrections
Profiles show the date they were last updated. We revise them when a vendor changes its plans or prices, and we correct factual errors as soon as we confirm them. To report one, use the contact page.
Advertising and referral links
The site may display advertising and may include referral links to vendor websites. Advertising is supplied by third parties and is not an endorsement. Referral links never affect ratings. See the privacy policy for how advertising cookies work.
Articles
Blog articles are written for people choosing or running a CRM. They are reviewed before publication and updated when the advice changes.