Attio vs Bigin by Zoho CRM

Ratings, pricing and all 12 key features, side by side. Open either profile for the full review.

	AtAttio	BBigin by Zoho CRM
Editor rating	4.3	4.3
Starting price	Free / $29 per user	Free / $7 per user
Free plan	Yes	Yes
Best for	Startups that want to model their own data and workflows	Micro businesses moving off spreadsheets for the first time
Key features	7/12	6/12
Ease of use	4.5 / 5	4.6 / 5
Features	4.2 / 5	3.8 / 5
Value for money	4.3 / 5	4.7 / 5
Customer support	4.1 / 5	4.0 / 5
Visual sales pipeline	Yes	Yes
Two-way email sync	Yes	Yes
Workflow automation	Yes	Yes
Email sequences	Yes	No
Built-in calling	No	Yes
Lead scoring	No	No
Sales forecasting	No	No
Custom reports	Yes	Yes
Marketing campaigns	No	No
Quotes and invoices	No	No
AI assistant	Yes	No
Mobile apps	Yes	Yes
Integrations	Google, Microsoft, Slack, Zapier and a public API	Zoho apps, Google Workspace, Microsoft 365 and Zapier
Mobile	iOS app	iOS and Android
Support	Chat and email	Email and chat; phone on paid plans
Founded	2019 · London, UK	2020 · Chennai, India
	View Attio profile	View Bigin by Zoho CRM profile

The short answer

Choose Attio if…4.3

Venture-backed startups and product-led companies with non-standard sales motions.

Skip it if: phone-heavy teams and enterprises that need a long-established ecosystem.

Attio feels like a CRM designed this decade. Startups that want to shape the data model around their business, rather than the other way round, should have it on the shortlist.

Free / $29 per userFull review

Choose Bigin by Zoho CRM if…4.3

Owners and small teams that want an inexpensive, structured replacement for spreadsheets.

Skip it if: growing sales teams that already need scoring, forecasting or sequences.

Bigin is the cheapest sensible way to get a real pipeline CRM. It is ideal as a first system, and when you outgrow it the data moves to Zoho CRM without a painful migration.

Free / $7 per userFull review