Bigin by Zoho CRM vs Attio

Ratings, pricing and all 12 key features, side by side. Open either profile for the full review.

	BBigin by Zoho CRM	AtAttio
Editor rating	4.3	4.3
Starting price	Free / $7 per user	Free / $29 per user
Free plan	Yes	Yes
Best for	Micro businesses moving off spreadsheets for the first time	Startups that want to model their own data and workflows
Key features	6/12	7/12
Ease of use	4.6 / 5	4.5 / 5
Features	3.8 / 5	4.2 / 5
Value for money	4.7 / 5	4.3 / 5
Customer support	4.0 / 5	4.1 / 5
Visual sales pipeline	Yes	Yes
Two-way email sync	Yes	Yes
Workflow automation	Yes	Yes
Email sequences	No	Yes
Built-in calling	Yes	No
Lead scoring	No	No
Sales forecasting	No	No
Custom reports	Yes	Yes
Marketing campaigns	No	No
Quotes and invoices	No	No
AI assistant	No	Yes
Mobile apps	Yes	Yes
Integrations	Zoho apps, Google Workspace, Microsoft 365 and Zapier	Google, Microsoft, Slack, Zapier and a public API
Mobile	iOS and Android	iOS app
Support	Email and chat; phone on paid plans	Chat and email
Founded	2020 · Chennai, India	2019 · London, UK
	View Bigin by Zoho CRM profile	View Attio profile

The short answer

Choose Bigin by Zoho CRM if…4.3

Owners and small teams that want an inexpensive, structured replacement for spreadsheets.

Skip it if: growing sales teams that already need scoring, forecasting or sequences.

Bigin is the cheapest sensible way to get a real pipeline CRM. It is ideal as a first system, and when you outgrow it the data moves to Zoho CRM without a painful migration.

Free / $7 per userFull review

Choose Attio if…4.3

Venture-backed startups and product-led companies with non-standard sales motions.

Skip it if: phone-heavy teams and enterprises that need a long-established ecosystem.

Attio feels like a CRM designed this decade. Startups that want to shape the data model around their business, rather than the other way round, should have it on the shortlist.

Free / $29 per userFull review