
CRM for Professional Services With Long Sales Cycles
A practical CRM buying guide for consultants, agencies, accountants, engineers and other service firms with slow B2B deals.
Learn moreRatings, pricing and all 12 key features, side by side. Open either profile for the full review.
AtAttio | ||
|---|---|---|
| Editor rating | 4.4 | 4.3 |
| Starting price | Free / $9 per user | Free / $29 per user |
| Free plan | Yes | Yes |
| Best for | Startups and inside-sales teams that call and email all day | Startups that want to model their own data and workflows |
| Key features | ||
| Ease of use | 4.5 / 5 | 4.5 / 5 |
| Features | 4.3 / 5 | 4.2 / 5 |
| Value for money | 4.6 / 5 | 4.3 / 5 |
| Customer support | 4.4 / 5 | 4.1 / 5 |
| Visual sales pipeline | Yes | Yes |
| Two-way email sync | Yes | Yes |
| Workflow automation | Yes | Yes |
| Email sequences | Yes | Yes |
| Built-in calling | Yes | No |
| Lead scoring | Yes | No |
| Sales forecasting | Yes | No |
| Custom reports | Yes | Yes |
| Marketing campaigns | No | No |
| Quotes and invoices | Yes | No |
| AI assistant | Yes | Yes |
| Mobile apps | Yes | Yes |
| Integrations | 300+ | Google, Microsoft, Slack, Zapier and a public API |
| Mobile | iOS and Android | iOS app |
| Support | 24/5 chat, email and phone | Chat and email |
| Founded | 2016 · San Mateo, CA | 2019 · London, UK |
| View Freshsales profile | View Attio profile |
Startups and inside-sales teams that want calling, email and AI scoring in one affordable package.
Skip it if: organizations that depend on niche integrations or need highly customized reporting.
Freshsales is the best value for a team that works the phones. The Growth plan at $9 is hard to argue with; check integrations before committing if your stack is unusual.
Venture-backed startups and product-led companies with non-standard sales motions.
Skip it if: phone-heavy teams and enterprises that need a long-established ecosystem.
Attio feels like a CRM designed this decade. Startups that want to shape the data model around their business, rather than the other way round, should have it on the shortlist.

A practical CRM buying guide for consultants, agencies, accountants, engineers and other service firms with slow B2B deals.
Learn more
A practical CRM shortlist for contractors, remodelers, builders and trade businesses that need better follow-up.
Learn more
The best CRM for call-heavy inside sales is not always the biggest CRM. Here is what to choose and what to avoid.
Learn more