HubSpot CRM vs Keap

Ratings, pricing and all 12 key features, side by side. Open either profile for the full review.

	HHubSpot CRM	KKeap
Editor rating	4.5	4.0
Starting price	Free / $15 per seat	$249 per month (2 users)
Free plan	Yes	No
Best for	Small teams that want marketing, sales and support in one place	Solo entrepreneurs and small firms that sell through automated follow-up
Key features	12/12	11/12
Ease of use	4.7 / 5	3.8 / 5
Features	4.4 / 5	4.4 / 5
Value for money	4.5 / 5	3.5 / 5
Customer support	4.3 / 5	4.2 / 5
Visual sales pipeline	Yes	Yes
Two-way email sync	Yes	Yes
Workflow automation	Yes	Yes
Email sequences	Yes	Yes
Built-in calling	Yes	Yes
Lead scoring	Yes	Yes
Sales forecasting	Yes	No
Custom reports	Yes	Yes
Marketing campaigns	Yes	Yes
Quotes and invoices	Yes	Yes
AI assistant	Yes	Yes
Mobile apps	Yes	Yes
Integrations	1,500+	2,500+ through the marketplace and Zapier
Mobile	iOS and Android	iOS and Android
Support	Email and chat (paid), community (free)	Chat and phone, plus onboarding coaching
Founded	2006 · Cambridge, MA	2001 · Chandler, AZ
	View HubSpot CRM profile	View Keap profile

The short answer

Choose HubSpot CRM if…4.5

Small and midsize teams that want marketing and sales on one system and value a gentle learning curve over deep customization.

Skip it if: teams that need advanced automation for many users on a tight budget, since those features sit in the Professional tier.

If you are starting from a spreadsheet, HubSpot is the safest first CRM: free to adopt, easy to learn and hard to outgrow quickly. Budget for the jump to Professional if you will need advanced automation within a year.

Free / $15 per seatFull review

Choose Keap if…4.0

Service businesses that depend on lead nurturing sequences, online booking and automatic invoicing.

Skip it if: sales teams that mainly need pipeline management, and anyone with a large list and a small budget.

Keap makes sense when automated follow-up is the business model: coaches, clinics, agencies and local services that nurture leads over weeks. If you only need a pipeline and a contact list, it is far more than you should pay for.

$249 per month (2 users)Full review