Keap vs ActiveCampaign

Ratings, pricing and all 12 key features, side by side. Open either profile for the full review.

	KKeap	AActiveCampaign
Editor rating	4.0	4.2
Starting price	$249 per month (2 users)	$15 per month (1,000 contacts)
Free plan	No	No
Best for	Solo entrepreneurs and small firms that sell through automated follow-up	Marketing-led businesses that want automation and a light pipeline together
Key features	11/12	9/12
Ease of use	3.8 / 5	4.0 / 5
Features	4.4 / 5	4.5 / 5
Value for money	3.5 / 5	4.1 / 5
Customer support	4.2 / 5	4.1 / 5
Visual sales pipeline	Yes	Yes
Two-way email sync	Yes	Yes
Workflow automation	Yes	Yes
Email sequences	Yes	Yes
Built-in calling	Yes	No
Lead scoring	Yes	Yes
Sales forecasting	No	No
Custom reports	Yes	Yes
Marketing campaigns	Yes	Yes
Quotes and invoices	Yes	No
AI assistant	Yes	Yes
Mobile apps	Yes	Yes
Integrations	2,500+ through the marketplace and Zapier	900+
Mobile	iOS and Android	iOS and Android
Support	Chat and phone, plus onboarding coaching	Chat and email; phone on higher plans
Founded	2001 · Chandler, AZ	2003 · Chicago, IL
	View Keap profile	View ActiveCampaign profile

The short answer

Choose Keap if…4.0

Service businesses that depend on lead nurturing sequences, online booking and automatic invoicing.

Skip it if: sales teams that mainly need pipeline management, and anyone with a large list and a small budget.

Keap makes sense when automated follow-up is the business model: coaches, clinics, agencies and local services that nurture leads over weeks. If you only need a pipeline and a contact list, it is far more than you should pay for.

$249 per month (2 users)Full review

Choose ActiveCampaign if…4.2

E-commerce, SaaS and content businesses where most selling happens through automated email.

Skip it if: field or enterprise sales teams that need forecasting, territories and deep pipeline reporting.

Choose ActiveCampaign when email automation is the engine and the pipeline is the passenger. It is superb at nurturing leads until they are ready for a conversation, and adequate at managing the deal afterward.

$15 per month (1,000 contacts)Full review