
CRM for Professional Services With Long Sales Cycles
A practical CRM buying guide for consultants, agencies, accountants, engineers and other service firms with slow B2B deals.
Learn moreRatings, pricing and all 12 key features, side by side. Open either profile for the full review.
| Editor rating | 4.2 | 4.3 |
| Starting price | Free / about $25 per user | Free / $7 per user |
| Free plan | Yes | Yes |
| Best for | Companies that want CRM, invoicing and inventory on one system | Micro businesses moving off spreadsheets for the first time |
| Key features | ||
| Ease of use | 3.9 / 5 | 4.6 / 5 |
| Features | 4.5 / 5 | 3.8 / 5 |
| Value for money | 4.5 / 5 | 4.7 / 5 |
| Customer support | 3.7 / 5 | 4.0 / 5 |
| Visual sales pipeline | Yes | Yes |
| Two-way email sync | Yes | Yes |
| Workflow automation | Yes | Yes |
| Email sequences | No | No |
| Built-in calling | Yes | Yes |
| Lead scoring | Yes | No |
| Sales forecasting | Yes | No |
| Custom reports | Yes | Yes |
| Marketing campaigns | Yes | No |
| Quotes and invoices | Yes | No |
| AI assistant | Yes | No |
| Mobile apps | Yes | Yes |
| Integrations | Native Odoo apps plus thousands of community modules | Zoho apps, Google Workspace, Microsoft 365 and Zapier |
| Mobile | iOS and Android | iOS and Android |
| Support | Email support and partner network | Email and chat; phone on paid plans |
| Founded | 2005 · Belgium | 2020 · Chennai, India |
| View Odoo CRM profile | View Bigin by Zoho CRM profile |
Product and distribution businesses that want their CRM tied to quoting, invoicing and stock.
Skip it if: teams that want a standalone CRM running within an hour.
Odoo CRM is hard to beat when the CRM is only one piece of what you need. If quotes, invoices, stock and projects should share data, the suite is remarkable value. As a CRM alone it asks for more setup than its rivals.
Owners and small teams that want an inexpensive, structured replacement for spreadsheets.
Skip it if: growing sales teams that already need scoring, forecasting or sequences.
Bigin is the cheapest sensible way to get a real pipeline CRM. It is ideal as a first system, and when you outgrow it the data moves to Zoho CRM without a painful migration.

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