Zoho CRM vs Attio

Ratings, pricing and all 12 key features, side by side. Open either profile for the full review.

	ZZoho CRM	AtAttio
Editor rating	4.3	4.3
Starting price	Free / $14 per user	Free / $29 per user
Free plan	Yes	Yes
Best for	Budget-conscious teams that need customization and the wider Zoho suite	Startups that want to model their own data and workflows
Key features	11/12	7/12
Ease of use	3.9 / 5	4.5 / 5
Features	4.6 / 5	4.2 / 5
Value for money	4.8 / 5	4.3 / 5
Customer support	4.0 / 5	4.1 / 5
Visual sales pipeline	Yes	Yes
Two-way email sync	Yes	Yes
Workflow automation	Yes	Yes
Email sequences	Yes	Yes
Built-in calling	No	No
Lead scoring	Yes	No
Sales forecasting	Yes	No
Custom reports	Yes	Yes
Marketing campaigns	Yes	No
Quotes and invoices	Yes	No
AI assistant	Yes	Yes
Mobile apps	Yes	Yes
Integrations	800+	Google, Microsoft, Slack, Zapier and a public API
Mobile	iOS and Android	iOS app
Support	Email (free), phone and chat on paid tiers	Chat and email
Founded	2005 · Chennai, India	2019 · London, UK
	View Zoho CRM profile	View Attio profile

The short answer

Choose Zoho CRM if…4.3

Cost-conscious teams that need serious automation and are willing to invest setup time, especially if they already use other Zoho apps.

Skip it if: teams that want a polished, minimal interface out of the box with no configuration.

Zoho CRM rewards the team that spends a week setting it up. For the price of a Pipedrive seat you get automation, scoring and reporting that others charge triple for.

Free / $14 per userFull review

Choose Attio if…4.3

Venture-backed startups and product-led companies with non-standard sales motions.

Skip it if: phone-heavy teams and enterprises that need a long-established ecosystem.

Attio feels like a CRM designed this decade. Startups that want to shape the data model around their business, rather than the other way round, should have it on the shortlist.

Free / $29 per userFull review